PR, advertising, marketing, online promotion - any promotion tool is, in principle, intersphere. No wonder they say: “You can promote anything!” But what if we are talking about such delicate, beautiful and dangerous areas of business as aesthetic medicine and plastic surgery? Of course, there is a responsibility of the PR specialist, so that God forbid, he does not promote the wrong thing or that... But that’s not what we’re talking about! In this mini-book, a kind of PR essay, we will talk about the basic principles of communication with target groups and fancy marketing techniques. As you will see later, insolvent entities, namely: a beauty salon, an aesthetic medicine clinic and plastic surgeons simply cannot take advantage of. For all respectable market participants - both start-ups and long-standing ones - the advice will be of interest. BONUS: Detailed media database for working with journalists on the topics: female beauty, beauty, life-style.