The monograph explores the problem of increasing the competitiveness of educational organizations in the regional market of educational services . The theoretical foundations of the competitiveness of universities in the new economy, proclaiming the imperative of knowledge, human intelligence. The role of intellectual leadership strategy in improving the sustainable development of universities is shown. The main directions of the state policy in the field of higher education are considered. The characteristic of the market of educational services is given and the factor analysis of competitiveness of the regional university is carried out. Strategic priorities of the competitive sustainability of the regional university are revealed on the example of the Financial and Technological Academy (g.) Queen). The publication is intended for heads of educational organizations, teachers, graduate students, students and specialists researching problems of management in the field of education.