The book offers an original concept of analysis, construction and improvement of business models, which are used by the largest companies in the world, including Google, IBM, Ericsson .. The authors offer a simple and understandable way of visual representation of the main factors affecting the success of any organization. consumer segments, value propositions, sales channels, customer relationships, revenue streams, key resources, key activities, key partners, cost structure. A large sheet of paper and a block of stickers - that's all you need to master the author's method of creating business models And also the creativity, sharp mind and perseverance of the team members working on the project . The book is addressed to entrepreneurs and executives who would like to create a new or reorganize the existing business model.