Contains a systematic presentation of the theoretical foundations of organizational behavior of personnel in enterprises of different forms of ownership . The nature and essence of organizational behavior are investigated, the features of individual, group and communicative behavior in organizations are highlighted, the role of leadership in the organization is determined, the relationship between motivation and organizational effectiveness is revealed. Separate sections are devoted to behavioral marketing and technologies of organizational culture formation. Particular attention is paid to the management of the behavior of the head and subordinates during the changes and introduction of innovations in the organization. Examination answers are compiled in accordance with the requirements of the Federal State Educational Standards of Higher Professional Education . For students of higher educational institutions studying in the areas of "Management" and "State and municipal management" and other economic directions and profiles of bachelor's training, as well as graduate students, young teachers and practicing managers .