The book "Conducting PR-companies in sports management" by O. A. Loginova is a fascinating and in-depth study that opens up to the reader the world of sports PR, its strategies and methods. In today's society, where sport occupies an important place in people's lives, the ability to properly manage public opinion and create a positive image of sports organizations becomes an integral part of successful management. Logins, with extensive experience in this field, shares their knowledge and practical recommendations that can be useful for both professionals and those who are just starting their way in the sports industry. The book will be of interest to a wide range of readers: from students studying sports management and PR, to experienced professionals seeking to deepen their knowledge and improve their skills. It will also attract the attention of coaches, team managers, sports journalists and anyone interested in how to create a successful image in the world of sports. Logins not only explain theoretical aspects, but also offer practical examples, which makes the material accessible and understandable. The topics raised in the book cover a wide range of issues related to PR in the sports field. The author examines in detail how to properly form a communication strategy, how to interact with the media, how to organize events and use social networks to promote sports brands. Logins focuses on the importance of creating a trusting relationship with the audience and how crisis situations can affect the image of the organization. These aspects make the book particularly relevant in today's world, where information is disseminated instantaneously and reputation can be threatened at any time. Style O. A. Login is distinguished by clarity and logical presentation, which allows the reader to easily digest the material. He uses many examples from real practice, which makes reading not only useful, but also fascinating. Logins also actively relies on research and statistics, which gives his work a scientific basis and makes it more convincing. Among other well-known works of the author are works devoted to the management of sports organizations and the theory of sports marketing, which also deserve attention. The book "Conducting PR-companies in sports management" is not just a training manual, but a real find for everyone who wants to understand the intricacies of sports PR and learn how to effectively manage their image. It will help readers understand how to create a successful PR strategy that will work for the benefit of the sports organization, and how to respond to the challenges faced by modern sports management. If you are looking for information on how to organize a PR campaign for a sports club, how to interact with journalists or how to use social networks for promotion, this book will become your reliable guide. It will inspire you to new ideas and give you practical tools to implement them. Do not miss the opportunity to immerse yourself in the world of sports PR with O. A. Login and discover new horizons in sports management!