The book "Technology and organization of travel agency activities" by O. A. Hayretdinova is an indispensable guide for everyone who seeks to understand the intricacies and nuances of work in the field of tourism . With the rapid development of the industry, when technologies and consumer preferences change every day, this publication is more relevant and in demand than ever. In his book, Khayrettinov examines in detail all aspects of the organization of travel agency activities, ranging from the basics to modern technologies that help optimize processes and increase efficiency. He shares his knowledge on how to properly organize the workflow in a travel agency, how to build relationships with customers and partners, and how to use modern tools to promote services. Readers will be able to learn about the importance of marketing in tourism, how to properly compose travel packages and how to effectively manage staff. This book will be interesting not only for novice travel agents, but also for experienced professionals who want to update their knowledge and adapt to new market conditions. Students of the faculties of tourism and hotel business will also find in it a lot of useful information that will help them in future employment. The age category of readers is quite wide - from young people who are just starting their way in the industry, to experienced professionals who are striving for self-development and improvement of their qualifications. The topics raised in the book cover a wide range of issues, such as service quality management, working with customer reviews, using social media to promote services, and more. Khayrettinov focuses on the importance of understanding the needs of customers and adapting services to their needs, which is key to the success of any travel agency. It also touches on business ethics issues, making the book especially valuable for those who want to not only earn money, but also build long-term relationships with customers based on trust and respect. The author's style is distinguished by clarity and accessibility, which makes the material easy to perceive. Khayrettinov uses many examples from practice, which allows readers not only to theoretically comprehend information, but also to see how it is applied in practice. His previous works, such as “Fundamentals of Tourism Business” and “Marketing in Tourism”, also received positive reviews and helped many professionals in their professional development. The book “Technology and organization of travel agency activities” is not just a textbook, but a real find for those who want to understand more deeply how the world of tourism works. It inspires new ideas and approaches, encourages reflection on the future of the industry and how you can make your work more efficient and interesting. If you are looking for information on how to open your travel agency, how to develop an existing business or just want to be aware of the latest trends in the tourism sector, this publication will be your reliable assistant and source of inspiration. Do not miss the opportunity to immerse yourself in the world of tourism with O. A. Hayretdinov and discover new horizons in the organization of travel agency activities!