The book "Normal planning and cost control" by E. In. Alekseeva is an indispensable work for all who seek a deeper understanding of the mechanisms of financial management and cost optimization in modern organizations. In an environment of constant market change and growing competition, the ability to effectively plan and control costs becomes not only desirable, but vital for successful business. Author, E. In. Alexeyev is a recognized expert in the field of financial management and has extensive experience in various sectors of the economy. His previous works, such as Financial Analysis: Theory and Practice and Cost Management in Crisis, have already won the trust of readers and professionals. In this book, he offers readers a unique view of regulatory planning that allows not only to control costs, but also to anticipate their changes. The book covers a wide range of topics related to cost planning and control. Alexeyev considers how to properly establish standards, what methods to use for their analysis and how to implement the obtained data in management practice. He shares practical recommendations and real-life examples, which makes the material accessible and understandable even for those who are just starting their way in financial management. The intrigue of the book is that the author not only explains the theoretical aspects, but also shows how to apply them in practice. He emphasizes the importance of adapting regulatory planning to specific business conditions, making his work relevant to industries ranging from manufacturing to services. The reader will be able to learn how to avoid common mistakes in cost management and how to use regulations to improve business efficiency. This book will be especially useful for undergraduate and graduate economics majors, as well as for practicing managers and financial analysts seeking to improve their skills in cost management. It is suitable for both novice professionals and experienced professionals who want to update their knowledge and master new approaches to cost control. The topics raised in the book are relevant in light of the current challenges that companies face. In an unstable economy and rising resource prices, the ability to plan and control costs is becoming a key factor for success. Alexeyev emphasizes the importance of a strategic approach to financial management, which makes his work a valuable resource for anyone who wants to achieve sustainable growth and development of their business. The author's style is distinguished by clarity and logical presentation, which makes it easy to assimilate even the most complex concepts. He masterfully combines theory with practical examples, which makes reading not only useful, but also fascinating. Alexeyev knows how to interest the reader, immersing him in the world of financial management and showing how each decision can affect the overall picture. If you are looking for a book that will help you understand the intricacies of regulatory planning and cost control, “Regulatory Planning and Cost Control” E. In. Alekseeva will be a great choice . It will not only enrich your knowledge, but also inspire new achievements in the field of financial management. Do not miss the chance to make your business more efficient and profitable, armed with the knowledge presented in this important publication