Mass communication and media planning
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Within the framework of the training manual, a wide range of approaches to the definition of the concept of communication is considered. Retrospective analysis of the formation of theoretical knowledge about communication allows us to trace all stages of development of foreign and Russian communication . Particular attention is paid to the study of the components of the communication process, in particular, the media, a detailed analysis of which allows us to determine their importance as carriers of advertising information and their new social functions that they acquire in this regard. In the course of the presentation of modern trends of mass-communication processes, topical problems of the modern information society are considered. Training manual "Mass communications and media planning" is intended for students of higher educational institutions studying in the field of communication, marketing, advertising and public relations .
LF/880869277/R
Data sheet
- Name of the Author
- (Авт.)
Елена Головлева - Language
- Russian
- Series
- Высшее образование
- ISBN
- 9785222128329
- Release date
- 2008
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Within the framework of the training manual, a wide range of approaches to the definition of the concept of communication is considered. Retrospective analysis ...