The book "Tourism: Economics, Governance, Sustainable Development" by B. G. Gulyayeva is a fascinating and in-depth study that not only highlights the economic aspects of the tourism industry, but also raises important issues of governance and sustainable development in this dynamically developing sector. In the context of globalization and constant changes in consumer preferences, this work becomes an indispensable tool for both students and teachers, and for practitioners working in the field of tourism. In. G. Gulyaev, known for his research in the field of economics and management, offers readers a unique view of tourism as a complex system where the interests of business, the state and society intersect. The book covers a wide range of topics - from analysis of current trends in the tourism industry to the development of strategies that contribute to sustainable development. The author focuses on the importance of taking environmental, social and economic factors into account when planning and implementing tourism projects. This book will be of interest not only to specialists in the field of tourism, but also to everyone who is interested in economics, management and sustainable development. Students, postgraduates and university teachers will find useful materials for study and research in it . Practitioners and entrepreneurs working in the tourism sector will be able to extract valuable ideas from the book to optimize their business processes and increase competitiveness. In addition, travel enthusiasts and those interested in the cultural aspects of tourism will find here a lot of interesting about how various factors affect the choice of destinations and leisure formats. One of the key themes of the book is the sustainable development of tourism. Gulyaev emphasizes that in the face of growing pressure on natural resources and climate change, it is necessary to find a balance between economic benefit and environmental responsibility. He invites readers to consider examples of successful practices from different countries, where it was possible to achieve harmony between the development of tourist infrastructure and the preservation of natural and cultural heritage. This topic is especially relevant for modern readers, who are increasingly thinking about their contribution to environmental protection and sustainable development. The author's style is distinguished by clarity and accessibility, which makes complex economic concepts understandable even for an unprepared reader. Gulyaev uses many examples from real practice, which allows a better understanding of theoretical aspects and their application in life. His previous works, such as “Tourism Economics” and “Tourism Flow Management”, have also been recognized for their in-depth analysis and practical focus. The book “Tourism: Economics, Management, Sustainable Development” is not just a textbook, but a real find for everyone who wants to understand the intricacies of the tourism industry and contribute to its sustainable development. It inspires new ideas and approaches, encouraging the reader to think about how tourism can be made more environmentally friendly and socially responsible. If you are looking for information on how to manage tourism projects, how to grow a business in a changing market or how to contribute to sustainable development, this book will be your reliable assistant. Do not miss the opportunity to immerse yourself in the world of tourism with Gulyaev, an author who knows how to make this topic exciting and relevant.