The book "Banking Marketing" by E. A. Reznik is a fascinating and deep dive into the world of financial services, which will be an indispensable tool for both professionals working in the banking sector and for students studying marketing and finance. In this work, the author shares his extensive knowledge and experience, revealing key aspects of marketing in the banking sector, which will help readers better understand how to effectively promote banking products and services. From the first pages of the book, the reader is in the center of discussion of current trends and challenges faced by banks in the modern world. Reznik not only describes theoretical concepts, but also offers practical recommendations based on real-world examples. It addresses important topics such as market segmentation, banking positioning, brand building, and the development of effective advertising strategies. These aspects are becoming especially relevant in the context of growing competition and the rapid development of digital technologies. The book will be of interest to a wide range of readers: from students and novice professionals to experienced managers and managers of banks. If you want to deepen your knowledge in the field of banking marketing or are looking for new ideas to promote your services, then "Banking Marketing" will be a real find for you Readers interested in the topics of finance, business and marketing will find in this book many useful insights and practical recommendations that can be applied in their work. One of the key topics raised in the book is the impact of digitalization on bank marketing. Reznik analyzes in detail how new technologies are changing approaches to customer interaction and how banks can use digital channels to increase their competitiveness. He also discusses the importance of creating a unique customer experience and implementing innovative solutions, such as mobile applications and online services, which are becoming an integral part of modern banking services. The author's style is distinguished by clarity and accessibility, which makes complex concepts understandable even for those who are just beginning to get acquainted with this topic. and . A. Reznik is an experienced practitioner and theorist, and his work has always been distinguished by deep analysis and practical orientation. Among his other well-known works is Marketing in Financial Services, where the author also shares his knowledge on how to effectively promote financial products. "Banking marketing" is not just a textbook, but a real desktop book for anyone who wants to be one step ahead in the rapidly changing world of finance. Readers who are looking for inspiration and new ideas will find in this book not only theoretical knowledge, but also practical tools that will help them succeed in their careers. If you are interested in topics related to bank marketing, promotion strategies, customer relationship management or just want to expand your horizons in finance, "Banking Marketing" and . A. The Reznik will be your reliable companion in this fascinating journey .. Do not miss the opportunity to learn about modern trends and approaches that will help you stand out from competitors and reach new heights in your professional activities.