The book "Economics and entrepreneurship in socio-cultural service and tourism" by D. In. Ermolayeva is a fascinating and in-depth study that opens up to readers a world of opportunities hidden in the field of socio-cultural service and tourism. This work will be an indispensable assistant for students, faculty, and practitioners seeking to understand how economics and entrepreneurship interact in this dynamic and ever-evolving field. In his book, Yermolaev raises important issues related to economics and entrepreneurship in the context of socio-cultural service and tourism. It analyzes how cultural and social aspects affect economic activity, and how entrepreneurs can use this knowledge to create successful business models. Readers will be able to learn about current trends in tourism, how consumer preferences are changing, and what new opportunities are opening up for business in the context of globalization and digitalization. The book will be interesting to a wide range of readers .. Students and graduate students studying economics, management, cultural studies and tourism will find valuable materials for their research and projects in it. Practitioners and managers in the service sector will be able to get ideas for the development of their businesses, as well as learn about new approaches to the organization of the service and interaction with customers. In addition, the book will be useful to anyone interested in cultural development and social aspects of tourism, because Ermolaev skillfully combines theory with practical examples. The topics raised in the book cover a wide range of issues: from market analysis and consumer behavior to the development of effective promotion strategies and service quality management. The author emphasizes the importance of the cultural context in business, emphasizing that success in the field of tourism and service is impossible without taking into account local traditions, customs and the needs of the target audience. This makes the book especially relevant in the context of multiculturalism and growing competition in the market. Ermolaev's style is clear and accessible, which allows readers to easily assimilate even the most complex concepts. His approach to the presentation of the material is based on a combination of theoretical foundations and practical examples, which makes the book not only informative, but also fascinating. In addition, the author shares his own experience and observations, which gives the work special value. “Economy and entrepreneurship in socio-cultural service and tourism” is not just a textbook, but a real find for anyone who wants to deepen their knowledge about the interaction of economy and culture. The book will be an excellent addition to the library of everyone who is interested in modern trends in the field of tourism and service, and also wants to develop their skills in entrepreneurship. If you are looking for inspiration to start your own service business or want to understand how to effectively manage cultural projects, this book will be your reliable guide. Do not miss the opportunity to immerse yourself in a world where economy and culture are intertwined, creating unique opportunities for growth and development.