*The Classics of New Economic Sociology* is an engaging and insightful exploration that offers readers a unique perspective on the intersection of economics and sociology. Edited by renowned scholars V.V. Radaev and G.B. Yudin, this collection brings together works that examine how social factors influence economic processes and, in turn, how economic phenomena shape social structures. The book delves into key concepts and theories that form the foundation of modern economic sociology, including vital topics such as social networks, cultural contexts, and institutional frameworks. The authors emphasize the importance of understanding economic activities not only through quantitative data but also through human interactions and social norms. This approach makes the book particularly relevant for those interested not only in economics but also in sociology, culture, and politics. Who will find *The Classics of New Economic Sociology* appealing? This book is ideal for students and graduate researchers studying economics, sociology, anthropology, and related fields. It will also attract scholars and practitioners working in social policy, economic development, and management. If you aim to understand how social and cultural factors influence economic decision-making and how this knowledge can be used to craft more effective economic strategies, this book will be a true eye-opener. The topics covered span a broad range, including the impact of social networks on economic outcomes, the role of cultural norms in shaping consumer behavior, and the significance of institutional changes for economic growth. The authors highlight that economic processes cannot be fully understood in isolation—they always occur within broader social and cultural contexts. This perspective makes *The Classics of New Economic Sociology* a valuable contribution to contemporary understanding of economics as a social phenomenon. Radaev and Yudin write with clarity and accessibility, making even complex concepts easy to grasp. Their approach—analyzing economic processes through a sociological lens—renders the book not only academically rigorous but also highly engaging. They frequently incorporate real-life examples to illustrate theoretical ideas, helping to make the material more relatable and easier to understand. If you are seeking literature that deepens your understanding of the relationship between economy and society, *The Classics of New Economic Sociology* is an excellent choice. It will expand your knowledge and foster critical thinking about how we interpret economic phenomena in today’s world. In conclusion, *The Classics of New Economic Sociology* is more than just a collection of theoretical works; it’s a valuable resource for anyone eager to grasp the complex mechanisms linking economics and society. This book will serve as a vital reference for students, researchers, and all those interested in contemporary social and economic processes. Don’t miss the opportunity to immerse yourself in the world of new economic sociology and discover new horizons of understanding!