Sales by Spin by Neil Rackham, translated by A. Maslyakov, is a real guide to the world of effective sales and building successful business relationships This work, published in 1988, has become a classic in the field of sales and marketing, and still remains relevant for professionals seeking to improve their skills in this field. The SPIN method, which became the basis of the book, is an acronym consisting of four key elements: Situational, Problem, Implications and Needs. Rackham takes a detailed look at each of these stages, showing how to ask questions correctly in order to identify the needs of the client and offer him the most suitable solution. This approach not only helps sellers better understand their customers, but also creates trust, which in turn contributes to successful transactions. The book will be of interest to both novice sellers and experienced professionals who want to improve their skills. If you work in the field of B2B, B2C, or just want to learn how to better communicate with customers, «Sale by SPIN» will become an indispensable resource for you. It is suitable for both young professionals and managers seeking to improve the efficiency of their teams. The topics covered in the book cover a wide range of aspects of sales. Rackham emphasizes the importance of understanding the customer, which is fundamental to a successful sale. He emphasizes that it is not necessary to simply impose the product, but it is necessary to identify the real needs and problems of the client. This makes the book particularly valuable in today's market, where customers are becoming increasingly demanding and knowledgeable. Neil Rackham's style is clear and accessible. It uses many examples from real practice, which allows the reader to easily absorb the material and apply it in practice. Rackham also shares the results of his research, which gives the book scientific validity and makes it a reliable source of knowledge. In addition to “Selling by Spin,” Neil Reckham is the author of other well-known works, such as “Selling Psychology” and “How to Sell More,” which also deserve attention. His research and methodologies have become the basis for many modern sales approaches, and his name has become synonymous with quality training in this field. If you are looking for effective strategies to increase your sales, improve customer communication skills, and build long-term relationships, “Sale by Spin” is a book worth reading. It will not only enrich your arsenal of knowledge, but also inspire new achievements in your career. Do not miss the opportunity to learn the secrets of successful sales from one of the leading experts in this field