Alfred Hitchcock considered himself a prisoner of the image he had been working on for years: a Jesuit college, a love of detective reading, black humor, overweight — all these are just elements of the brand book. Hitchcock liked to say that inside every fat man, under kilograms of flesh, there is another person - the true "I". In this he convinced his fans, who for years studied and interpreted his films in search of answers. Hitchcock turned himself into the main star of his movie He became a "maqgaffin", a clove that reliably cemented filmography into a single whole. The cavalry is broken, the army runs, if there is no nail. But what can be said about him? Hitchcock is difficult to surprise, but it is even more difficult for him not to be surprised. Even today, when cinema and television put a “strong story” at the forefront, when producers knock down their feet in search of a “sharp plot”, when the discussion about spoilers once again escalates, his films and stories continue to be confusing. Its cinema is competitive, not outdated in anything. Probably, this explains how the 120th anniversary of the master is quietly celebrated in August 2019. The memory of Hitchcock does not need to be resuscitated and updated. It does not require explanation. Hitchcock's language, his grammar, his syntax, his ability to place punctuation marks in the film text grew into modern cinema. Without them, cinema is impossible .. It is unlikely that the author is as relevant (even forty years after his death) and at the same time as closed. Hitchcock's secret tightness is of concern, and until this suspense is weathered, he will not demand rational "discovery" - as neither do Hitchcock's "maqgaffins". Preparing this number, we did not set ourselves the task of picking up the key to Hitchcock, to offer a new context. Opposite , We thought it was important to give the image of another Hitchcock , It is rarely seen in ,. Looking forward to the analysis of his films , The Man , Started with the publication of cheap short stories , the Film Industry [ CM ] Married to an intelligent woman , I don't understand at home , He invented himself (CM) How to Create an Advertising Campaign , the New Wave Critics Project. (Maybe they mistook him for another? It would have been a very Hitchcockian story. ) who gained success on television and collapsed from a pedestal in the late 1960s simultaneously with a full-scale film update Of course, we could not ignore Hitchcock the innovator, Hitchcock the dictator, Hitchcock the provocateur, but we tried not to give simple answers to difficult questions. Who are you, Mr. Hitchcock? This question remains open. We believe that each reader will have his own version of the answer .. Most of the issue is translations, but not studies devoted to Hitchcock (there is no shortage of them), but actual criticism of his time, sometimes even advertising reviews from newspapers and magazines that were published simultaneously with films. Hitch's own playful articles, Loved to reach out to the audience through the press, reports from the set (sometimes written by his colleagues) , Frustrated notes of industrial journalists , The names of those who have already died in eternity (do not be surprised at the abbreviations) ,. hot praise of French intellectuals - all this is designed to give, if not a voluminous picture of Hitchcock's perception by contemporaries at least a clear outline - like this one , That the author himself left to his fans as an autograph. Details based on your own motives and fears let your imagination finish. It seems that this approach would be appreciated by our hero .. After all, in his films, reality so often turned out to be a product of fantasy.