Marketing Communications in the Pharmaceutical Industry
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Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment
LF/156467/R
Data sheet
- Name of the Author
- Peter Holden
- Language
- English
- ISBN
- 9781870905381
- Release date
- 2016
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Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reasses...