Marketing of High-Technology Products and Innovations
Читати фрагмент
Моментальне завантаження
після оплати (24/7)
Широкий вибір форматів
(для всіх пристроїв)
Повна версія книги
(в т.ч. для Apple та Android)
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
LF/819480646/R
Характеристики
- ФІО Автора
- Jakki J
Mohr
Sanjit
SenGupta
Slater
Stanley - Мова
- Англійська
- ISBN
- 9784954995032
- Дата виходу
- 2013
15 книг цього ж автора
![[Obedience to Authority 01]...](https://lionbook.net/1478276-thickbox_default/-obedience-to-authority-01-obedience-to-authority.jpg)
Товари з цієї категорії:
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high...