Data Management offers an in-depth, fully integrated coverage of data modeling and SQL that distinguishes it from other texts on this topic. The intertwining of data modeling and SQL is pedagogically effective in providing students with the essentials skills for data analytics.The 6th edition has been enhanced to reflect the current demand for data analysis skills, and it now includes chapters on R, data visualization, text mining, and Hadoop distributed file system and MapReduce.The managerial perspective of the book makes it very appropriate for information systems students and professionals seeking data analytic skills.See the book's web site athttp://richardtwatson.com/dm6e/