Shopping for votes : how politicians choose us and we choose them

Shopping for votes : how politicians choose us and we choose them

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LF/911774010/R
Англійська
Delacourt
Susan
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A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracyInside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.Ottawa insiderSusan Delacourttakes readers onto the world of Canada’s top political marketers, explaining how parties slice and dice their platforms according to what polls say voters’ priorities are in each constituency, and how parties control the media.Provocative, incisive and entertaining, Checked Out isThe Age of PersuasionmeetsThe Armageddon Factor.
LF/911774010/R

Характеристики

ФІО Автора
Delacourt
Susan
Мова
Англійська
ISBN
9781926812946
Дата виходу
2013

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Shopping for votes : how politicians choose us and we choose them

A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracyInside the political backrooms of Ottawa, the...

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