Influencer Marketing Applications Within the Metaverse
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"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world"--
LF/955140/R
Характеристики
- ФІО Автора
- (eds.)
Aziza Chakir
Rohit Bansal
Sikandar Ali Qalati - Мова
- Англійська
- Серія
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
- ISBN
- 9781668488997
- Дата виходу
- 2023
