What happened when Sesame Street and Big Brother were adapted forAfrican audiences? Or when video games Final Fantasy and Assassins’Creed were localized for the Spanish market? Or when Sherlock Holmes wastransformed into a talking dog for the Japanese animation SherlockHound? Bringing together leading international scholars working onlocalization in television, film and video games, Media Across Bordersis a pioneering study of the myriad ways in which media content isadapted for different markets and across cultural borders. Contributorsexamine significant localization trends and practices such as:audiovisual translation and transcreation, dubbing and subtitling,international franchising, film remakes, TV format adaptation and videogame localization. Drawing together insights from across the audiovisualsector, this volume provides a number of innovative models forinterrogating the international flow of media. By paying specificattention to the diverse ways in which cultural products are adaptedacross markets, this collection offers important new perspectives andtheoretical frameworks for studying localization processes in theaudiovisual sector.