The fashion designer survival guide: start and run your own fashion business
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Before you start -- The fundamentals -- The money -- Product development -- Fabric and materials -- Production -- Marketing and branding materials -- Sales -- Press and public relations -- The runway -- Copyrights and knockoffs -- Expanding the business.;If you're going to make it as a fashion designer with your own line or label, you need more than inspiration and creativity -- you also need business know-how. In this book, Mary Gehlhar offers behind-the-scenes advice for independent designers and reveals essential information on where to find financing, as well as how to market, manufacture, and distribute your creations.
LF/311120/R
Характеристики
- ФІО Автора
- Gehlhar
Mary - Мова
- Англійська
- ISBN
- 9781427799777
- Дата виходу
- 2008
