'Küng’s book standsout for its focus on concepts, drivers, and dynamics. Its scope andlearning are brilliant and dazzling. This updated edition will be asource of insight for students and a tool for industry veterans who seekthe perspective of academia.'– Eli Noam, Columbia Business School'Alandmark contribution to scholarship, Küng’s excellent book provides anempirically rich and analytically sharp-sighted guide to contemporaryorganizational strategies in a complex and dynamic media environment.'– Gillian Doyle, University of Glasgow'Inthe age of relentless technological disruption, unlimited distributionand non-professionalization, media firms are more dependent than ever onstrategic management. Küng articulates the dimensions of mediaindustries to account for an ever-increasing array of challenges andstrategies.'– David Craig, University of Southern CaliforniaInthis Second Edition of a book many found invaluable for research andteaching, including myself, Küng accomplishes a challenging task: topreserve all the best qualities of the First Edition while bothextending the scope and deepening understandings about strategicmanagement theory in application to media industries.'– Gregory Ferrell Lowe, University of TampereWiththe media industries facing unprecedented change and challenge from topto bottom, it has never been more vital to understand the elements ofstrategy and how they apply to media organizations.This new edition:Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approachTakes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBCExplains strategic theory and concepts with insight and clarityShows how to understand change and decision-making within media organizations.Thisis the essential guide to change and management in the media industries– ideal for students of media studies, media economics and mediamanagement.