This new and refreshingly simple approach to strategy development emphasizes the pursuit of business opportunities as a way to generate growth while escaping the strategic planning "tyranny." Leading strategy thinkers are quite aware of the shortcomings of strategy concepts when changing times make it difficult to plan. This book describes an original and new step-by-step opportunity approach to changing strategic direction. The book presents five exciting case studies of companies that have all made remarkable changes in strategic direction and have achieved exceptional results. The cases show that changes in strategic direction do not occur from strategic planning but rather from the pursuit of business opportunities. The book provides inspirational reading for business managers as well as academicians.Content: Front Matter Preface Table of Contents1. Changing Strategic Direction2. Forces behind Market Change and the New Wave of Strategic Thinking3. Case Stories4. How Five Companies Changed Strategic Direction5. Applying an Opportunity-Driven Approach to Business Development6. Final Remarks References