Consumer psychology of tourism, hospitality and leisure
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This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed. Available In Print
LF/874191/R
Характеристики
- ФІО Автора
- Crouch
G. I.
H. J. P.
M. (Eds.)
Perdue
R. R.
Timmermans
Uysal - Мова
- Англійська
- ISBN
- 9780851997490
- Дата виходу
- 2004
15 книг цього ж автора
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This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and inf...