'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers AssociationOver four editions, Alison Baverstock’sHow to Market Bookshas established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:a number of new case studiesdetailed coverage of individual market segmentschecklists and summaries of key pointsseveral new chaptersa foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.