The world has changed, and with it the craft of writing. In addition to the difficulties of putting pen to paper, authors must now contend with a slew of new media. This has forever altered the relationship between writers and their readers, their publishers, and their work. In an era when authors are expected to do more and more to promote their own work,Booklifesteers readers through the bewildering options:-What should authors avoid doing on the Internet?-How does the new paradigm affect authors, readers, and the fundamentals of book publication?-What’s the difference between letting Internet tools use you and having a strategic plan?-How do authors protect their creativity while still advancing their careers?-How do you filter out white noise and find the peace of mind to do good work?Award-winning author, editor, and Web-entrepreneur Jeff VanderMeer shares his twenty-five years of experience to reveal how writers can go about:-Using new media: blogs,Facebook,Twitter,MySpace,YouTube, podcasts, and IM-Effectively networking in the modern era (why it’s not all about you)-Understanding the lifecycle of a book and your role in the publication process-Finding balance between your public and private lives and personas-Creating a brand and identity tied to your strengths and your writing-Working with your publisher: editors, publicists, marketing, and sales-Taking the long view: establishing short- and long-term professional goals-Getting through rejection and understanding the importance of persistence-Enjoying and enhancing your creative process and more