Mentoring is the act of identifying and nurturing potential areas of improvement in an individual. This could be a short-term action plan targeted towards a specific goal in mind, like career growth, higher learning, or could be a life-long process of improvement. The goals and processes are always set here by the learner. The job of the mentor here is to just facilitate, guide, and provide feedback after long stages of intensive observation. Coaching relates primarily to performance improvement, and is more often a short-term achievement in a specific skills area. The goals, process and suggestion are that of the coach. While the learner has primary ownership of the goal, the coach has primary ownership of the process. Feedback is often shared instantaneously.