Machine Learning for Marketersstarts with an overview of marketing analytics over time to set the stage. It reviews how have we measured marketing from the start and moves through to analytics, before leaping into the unknown complexities of machine learning. The book will be replete with simple illustrations to clarify concepts, case studies of the few companies taking a giant leap forward and straight forward advice about how to navigate and thrive in these fast-moving waters. Topics covered include econometrics, web analytics, social media, and search engine optomization. The book will not teach marketers how to program, but rather how to utilize machine learning in a less technical capacity. Marketing professionals will want to buy this book in order toSpeak intelligently about machine learning for marketing Figure out how machine learning can help Work with data scientists as subject matter experts Help their companies leverage leading edge tech for competitive advantage