If you’re frustrated with your lead generation results and you’re looking for powerful ways to fuel new leads growth, this book is for you.Rethink Lead Generation teaches you how to think differently to unleash growth. Read the book and uncover strategies to leverage creativity, lateral thinking, and marketing innovation to attract more attention, leads, and revenue. Learn to transform your B2B lead generation results through innovative approaches to your website, SEO, content, account-based marketing (ABM), and referrals.The book walks you through how to rethink your current lead generation activities. You’ll see why it’s so important to ignore “best practices” and why using marketing jujitsu instead is so effective. Explore non-obvious approaches to lead gen and you’ll be far more likely to ignite growth.Get ready to rethink your lead generation strategies, and get ready for more leads for your business.