The Fundamentals of Event Design
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Chapter 1: Event Design Unpacked Chapter 2: Events as an Experience Industry Chapter 3: Event Experience. Chapter 4: Storytelling and Event Concepting Chapter 5: Atmospherics and Servicescapes. Chapter 6: Five Senses in Event Design (by S.Jones and V.Antchak) Chapter 7: Interactive Technologies. Chapter 8: Pragmatic Team Management. Chapter 9: Project Management Tools and Budgeting, Chapter 10: Pitching and Winning. Chapter 11: Creative Marketing (by V.Gorchakova) Chapter 12: Environmentally Sustainable Event Design (by A.Julien and C.Mackay).
LF/896918/R
Характеристики
- ФИО Автора
- Antchak
Olivia
Ramsbottom
Vladimir - Язык
- Английский
- ISBN
- 9780815350910
- Дата выхода
- 2019
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