Naming your Etsy shop -- Search engine optimization -- Your Etsy banner -- Writing listings that sell -- A crash course in photography -- The art of tagging -- Profiling you -- Google e-mail -- Packing and preparation -- Creating professional business cards -- Samples and promotions -- Who loves you? -- Tracking your process with Google Analytics -- Connecting on the Etsy forums -- Joining and forming Etsy teams -- Creating Etsy treasuries -- Get ahead in the holidays -- Your Google Places -- Submitting to dmoz -- Stumbling with StumbleUpon -- Flickr : your online photo album -- We love Etsy -- Getting ideas from Google Reader -- Of tweeting and Twitter -- Blogging : your online diary -- Facebook -- Creating a lens with Squidoo -- Your HubPage -- Further Web 2.0 sites -- Writing a mini-masterpiece with EzineArticles -- Advertising with craigslist -- Making a movie with YouTube.;With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton.