Street-smart advertising: how to win the battle of the buzz
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Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers
LF/593506/R
Характеристики
- ФИО Автора
- Berman
Margo - Язык
- Английский
- ISBN
- 9781442203365
- Дата выхода
- 2010
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