Eighty percent of all sales are made by just twenty percent of sales people. What's surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible. Brian Tracy reveals how anyone can get that winning edge. He shares 21 techniques to: set clear goals and achieve them; develop a sense of urgency and make every minute count; stay motivated; know your products inside and out; analyze your competition; identify competitive advantage; develop your sales strategy; find and quickly qualify prospects; create rapport early and build trust; understand the three keys to persuasion; master effective presentation; use the power of suggestion; establish "megacredibility"; overcome the six major objections; ask for action; and advance your career by following up. --;Become brilliant on the basics -- Stay enthusiastic -- Personal management skills : the inner game -- Personal management skills : the outer game -- Develop excellent product knowledge -- Analyze your competition -- Develop competitive advantage -- Develop an effective sales strategy -- Prospect like a professional -- Qualify your prospects -- The friendship factor -- Three keys to persuasion -- Make effective presentations -- Practice the power of suggestion -- Establish megacredibility -- Handle objections effectively -- Ask the customer to take action -- Provide excellent customer service -- Keep customers for life -- Manage your time effectively -- There are no limits!