The author of the bestsellingYou Are Not So Smartshares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brainsDavid McRaney’s first book,You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon.LikeYou Are Not So Smart,You Are Now Less Dumbis grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including:- The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us)- Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)- Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.words : 90771trant : Yes