How did a few notes scribbled on a legal pad in 1973 by George Lucas, a man who hated writing, turn into a four billion dollar franchise that has quite literally transformed the way we think about entertainment, merchandizing, politics, and even religion? A cultural touchstone and cinematic classic,Star Warshas a cosmic appeal that no other movie franchise has been able to replicate. From Jedi-themed weddings and international storm-trooper legions, to impassioned debates over the digitization of the threeStar Warsprequels, to the shockwaves that continue to reverberate from Disney’s purchase of the beloved franchise in 2012, the series hasn’t stopped inspiring and inciting viewers for almost forty years. Yet surprisingly little is known about its history, its impact—or where it’s headed next.InHow Star Wars Conquered the Universe,Chris Taylor unearths the human-scale stories that have gone into the making of this galactic-sized legend, and describes how and whyStar Warshas been such an astonishing success. In a richly detailed narrative, Taylor traces the history of the series from its difficult birth through four drafts, a disastrous first cut, and many sequels and spin-offs. Today, he shows,Star Warsfinds itself at a crossroads, with a new company holding the reins and a new trilogy looming on the horizon. Interspersing the story ofStar Wars’ evolution with in-depth portraits of all the major names behind the films, as well as reportage about the franchise’s awesome cultural reach and its immensely lucrative business operations, Taylor shows thatStar Warshas become ubiquitous: It is loved as much by children as adults, and as much by women as by men. Its action figures now outnumber human beings. And the films themselves have a reach that extends far beyond their viewership; even most so-calledStar Wars“virgins” know that Darth Vader is Luke’s father, and can identify an Ewok (remarkable, considering that the creatures are never named in any of theStar Warsfilms). This incredible fertility of theStar Warsuniverse, Taylor explains, is reflected in its bottom line; the films’ merchandising revenue alone rivals the GDP of a small country. And with the series’ fandom only continuing to grow (despite the general consensus that the recent trilogy was an artistic failure), chances are good thatStar Warswill still be galvanizing our imaginations—and minting money—for generations to come.An energetic, witty account of this stunning cinematic and business success story,How Star Wars Conquered the Universeis the saga of how a young filmmaker’s idle idea became such an immense, transformative cultural force.