ALERTThis is the ** OLD ** 2015 Edition - Search Amazon for 'SEO FITNESS WORKBOOK 2016' - the ** NEW ** Edition!2016SEO FITNESS WORKBOOK - AVAILABLE ON AMAZON AS OF DECEMBER 4, 2015! (Search For It!)REVISED for 2015- to cover Google's Panda and Penguin updates PLUS the move to content marketing and social SEO One of the MOST EXPENSIVE books on SEO? Why: because it's a practical, hands-on step-by-step, book on SEO 2015 AND it includes the SEO TOOLBOOKWhile many books on SEO sell for $2.99 or are even free, the SEO FITNESS WORKBOOK is priced much higher. It's worth it. Here's why -You get what you pay for: many of the cheap SEO books, are just 'throw it up on Amazon' schlock designed to promote their author's services. TheFitness Workbook, in contrast, is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University's Continuing Studies program. It's in-depth, and supported by facts and real experience.Includes the SEO Toolbook: other books on SEO start and end, with explanations. TheFitness Workbookincludes theSEO Toolbook, with hundreds of free tools - a $29.99 value. The tools alone are worth the price of the book. Other books -SEO For Dummies,SEO An Hour a Day, etc. - are great, but they are a) increasingly out-of-date, and b) do not include a complete list of free tools. Why buySEO For Dummiesor other books, when with theSEO Fitness Workbookyou can get free tools and an in-depth, step-by-step SEO Book for 2015?Step-by-step instructions. TheFitness Workbookdoesn't just explain SEO. No, it does something much more powerful: it gives you Todos and Deliverables in each chapter, helping you to go step-by-step towards Success. It's not about explaining SEO: it's about doing SEO.Reviews, reviews, reviews. Read the reviews and note that these are from real people, not paid review-bots! Google Jason McDonald, and check him out online. The reviews and online presence confirm that this is not someone who just 'writes' about SEO. This is a book on SEO written by someone who 'does' SEO and shares his knowledge with you in an easy-to-read, practical format - supported with free SEO Tools.Here are the SEVEN STEPS TO SEO FITNESS explained in detail in the workbook:Set the right EXPECTATIONS: define the goals of your website, and assemble a “can do” team at your company to learn SEO and then implement it step-by-step.Identify your KEYWORDS: find high volume, high value keywords and make a keyword worksheet.(Re)structure your WEBSITE: set up your Website to “talk” to Google using tactics such as HTML page tags, link sculpting, and an effective home page.Create CONTENT: implement an SEO-friendly content strategy.Go SOCIAL: build inbound links, cultivate social mentions via networks such as Facebook, Twitter, and Google+, and create freshness.MEASURE your results: use free rank-measurement tools and learn to master Google Analytics, a powerful but confusing free analytics system by Google.Never stop LEARNING: access free explanatory videos, worksheets, and tools.