The Coke machine : the dirty truth behind the world's favorite soft drink
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An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices.Abstract: Probes shocking accusations about the company's global impact, including: coca-cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis andGuatemalan paramilitary squads.
LF/711729509/R
Характеристики
- ФИО Автора
- Blanding
Michael - Язык
- Английский
- ISBN
- 9781101551066
- Дата выхода
- 2010
