Luke Campbell : bass and booty -- Geto Boys : paranoia, insanity, and Rap-A-Lot Records -- Trae and DJ Screw : rap gets screwed -- UGK : from country to trill -- Eightball & MJG and Three 6 Mafia : Memphis goes Hollywood -- Outkast, Goodie Mob, and Organized Noize : the dirty South blooms -- Cash Money, No Limit, and Juvenile : bling and murder in New Orleans -- Nelly : forty acres and a pool -- Timbaland and the Neptunes : architects of sound in nowhere, Virginia -- Lil Jon : mosh pit hip-hop -- DJ Drama and T.I. : mixtapes and turf wars in Atlanta -- Paul Wall and the new H-Town movement : shining diamonds -- T-Pain and his Florida hitmakers : rap robots -- Soulja Boy and DJ Smurf : dance, dance revolution -- Lil Wayne : gangster weirdo -- Gucci Mane : true crime rap.;Acting as both investigative journalist and irreverent critic, Ben Westhoff journeys across the southern United States in a small Hyundai to document the phenomenon of southern hip-hop. The exclusive interviews with the genre's prominent players take many forms--watching rappers "make it rain" in a Houston strip club, partying with The 2 Live Crew's Luke Campbell, visiting the gritty neighborhoods where T.I. and Lil Wayne grew up, and speaking with DJ Smurf and Ms. Peachez along the way. The celebrated but dark history of Houston's Rap-A-Lot Records, the lethal rivalry between Atlanta's Gucci.