Persuasive Signs: The Semiotics of Advertising
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
LF/648977620/R
Характеристики
- ФИО Автора
- Marcel Danesi
Ron Beasley - Язык
- Английский
- Серия
- Approaches to Applied Semiotics
- ISBN
- 9783110888003
- Дата выхода
- 2002
14 книг этого же автора
Товары из этой категории:
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social ...