Harvard Business Review on Reinventing Your Marketing (Harvard Business Review Paperback Series)
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Stop pushing products--and start cultivating customer relationships.If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Figure out what business you're really in- Collaborate with customers to meet current and future needs- Create products that perform the jobs people need to get done- Get a bird's-eye view of your brands' strengths and weaknesses- Tap a market that's larger than China and India combined- Deliver superior value to your B2B customers- End the war between sales and marketing
LF/561725436/R
Характеристики
- ФИО Автора
- Harvard Business Review
- Язык
- Английский
- ISBN
- 9781422162552
- Дата выхода
- 2011
15 книг этого же автора
Товары из этой категории:
Stop pushing products--and start cultivating customer relationships.If you need the best practices and ideas for marketing today--but don't have time to find...