Careers in Marketing: The Comprehensive Guide to Traditional and Digital Marketing Careers

Careers in Marketing: The Comprehensive Guide to Traditional and Digital Marketing Careers

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LF/444814224/R
Английский
Eric
Siebert
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'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.
LF/444814224/R

Характеристики

ФИО Автора
Eric
Siebert
Язык
Английский
ISBN
9781522922643
Дата выхода
2016

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Careers in Marketing: The Comprehensive Guide to Traditional and Digital Marketing Careers

'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution an...

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