This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovativeproducts;technologies;services;business models;marketing ideas;processes;spaces; andsolutions for diverse business, social, and everyday challenges.It includes easily applicable design thinking techniques, such asHMW questions,personas,mind mapping,empathy mapping,affinity diagram,value-proposition canvas,storyboard,cause-and-effect diagram,brainstorming,brain dumps,reverse brainstorming,benchmarking,journey map, andprototyping.A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, includingproject managers and IT specialists,innovation teams,marketing professionals and brand managers,product managers,designers,consultants,strategic planning experts,C-level executives, and architects.The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such ascreativity,thinking out of the box,empathy,visual thinking,observation,asking the right questions, andpattern recognition.It also describes how to apply design thinking and lean and agile methodologies together.