Wayne Booth's book is readable and he argues a strong case for the revival of the study of rhetoric. Booth goes one step further and argues for what can be called dialogical rhetoric. This is where parties to a discussion truly engage with each other in an attempt to understand where the other party is coming from, rather than simply trying to conquer all opposition. Booth's so-called 'Listening Rhetoric' has much in common with Hans-Georg Gadamer's notion of the fusion of horizons where different parties seek deeper understanding of each other, and through this can come to a deeper understanding of their own position. Anyone looking for a primer in rhetoric should look elsewhere as Booth's book provides only an overview of the field. He is more concerned to raise awareness and arouse interest in a subject that has been sadly neglected for too long. Rhetoric needs to be rehabilitated and Booth's book goes some way to achieving this.