International business : themes and issues in the modern global economy

International business : themes and issues in the modern global economy

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LF/361557/R
Английский
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With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. Illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book considers the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject. The book also considerssubjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. It is with this lucid approach that International Business provides students with an integrated overview of the fieldbusiness that is both theoretical and highly practical. The book is divided into three sections: Globalization and the context of international business Enterprise issues in the global economy Challenges for the global resource base Key topics covered include: regional integration, development and international production, global competition, culture and ethics, labour issues, financial integration and greening of international business.; The book also features contemporary international case studies, discussion questions and suggestions for further reading.Abstract: Providing a balanced coverage of both theory and practice, with strong pedagogical features, this is a major new textbook, essential for any global-minded business and management students.
LF/361557/R

Характеристики

ФИО Автора
Colin
Debra
Johnson
Turner
Язык
Английский
ISBN
9781134535613
Дата выхода
2004

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International business : themes and issues in the modern global economy

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. Illustrating gl...

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