BUSINESSES FAIL. BUSINESSES DIE.BUSINESSES FADE INTO OBLIVION.REVOLUTIONS NEVER DIE.SO START A REVOLUTION, NOT A BUSINESS.After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan, just a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are.Within a few years, BrewDog became one of the world’s best-known craft breweries and fastest-growing beverage brands, famous for beers, bars, and crowdfunding. They’ve not only rewritten the record books—they’ve inadvertently forged a whole new approach to business.Business for Punksbottles the essence of James’s methods in an accessible, honest mani­festo. Among his mantras:·CASH IS MOTHERF*CKING KING.Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does.·GET PEOPLE TO HATE YOU.You won’t win by try­ing to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans.·STEAL AND BASTARDIZE FROM OTHER FIELDS.Take inspiration freely wherever you find it— except from people in your own industry.·JOB INTERVIEWS SUCK.They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.Business for Punksrethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.