M: Information Systems

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M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start!Saturated with fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued throughout the course.Baltzan's approach discusses various business initiatives first and how technology supports those initiatives second . The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a students level, and applies them using a hands-on approach to reinforce the concepts learned.A derivative of the Baltzan Business Driven Technology text, M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc.
LF/704953/R
Характеристики
- ФИО Автора
- Amy
Baltzan
Paige
Phillips - Язык
- Английский
- ISBN
- 9781265373931
- Дата выхода
- 2021