Social Communication in Advertising: Consumption in the Mediated Marketplace 4E
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Revised edition of Social communication in advertising, 2005.Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
LF/602188/R
Характеристики
- ФИО Автора
- Jackie Botterill
Kyle Asquith
Stephen Kline
Sut Jhally
William Leiss - Язык
- Английский
- ISBN
- 9781138094567
- Дата выхода
- 2018
2 книг этого же автора
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Revised edition of Social communication in advertising, 2005.Newly updated for the digital era, this classic textbook provides a comprehensive historical stu...