Leading the learning revolution : the expert's guide to capitalizing on the exploding lifelong education market

Leading the learning revolution : the expert's guide to capitalizing on the exploding lifelong education market

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LF/202491/R
Английский
Cobb
Jeff
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Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can't keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.Leading the Learning Revolutionis the first book to explain in detail how to build a thriving, long-term business selling online courses and other educational products and experiences. Filled with insights from the author's vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to: use technology to create high-impact learning opportunities; develop content that is faster and better than the competition's; convert prospects to customers by building connection; and, focus on the bottom-line results of lifelong learning.Companies and organizations already in the education business will learn how to up their game dramatically and lead their markets. Individual speakers, trainers, entrepreneurs, and other subject matter experts will find inLeading the Learning Revolutiona complete guide to starting an online education business that puts them in the forefront of their field.
LF/202491/R

Характеристики

ФИО Автора
Cobb
Jeff
Язык
Английский
ISBN
9780814432259
Дата выхода
2013

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Leading the learning revolution : the expert's guide to capitalizing on the exploding lifelong education market

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, con...

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