The time for financial technology innovation is nowMarketplace Lending, Financial Analysis, and the Future of Creditclearly explains why financial credit institutions need to further innovate within the financial technology arena. Through this text, you access a framework for applying innovative strategies in credit services. Provided and supported by financial institutions and entrepreneurs, the information in this engaging book encompasses printed guidance and digital ancillaries.Peer-to-peer lenders are steadily growing within the financial market. Integrating peer-to-peer lending into established credit institutions could strengthen the financial sector as a whole, and could lead to the incorporation of stronger risk and profitability management strategies.Explain (or Explore) approaches and challenges in financial analysis applied to credit risk and profitabilityExplore additional information provided via digital ancillaries, which will further support your understanding and application of key conceptsNavigate the information organised into three subject areas: describing a new business model, knowledge integration, and proposing a new model for the Hybrid Financial SectorUnderstand how the rise of fintech fits into context within the current financial systemFollow discussion of the current status quo and role of innovation in the financial industry, and consider the financial technology innovation landscape from the perspective of an entrepreneurMarketplace Lending, Financial Analysis, and the Future of Creditis a critical text that bridges the gap in understanding between financial technology entrepreneurs and credit institutions.