Global and Transnational Business: Strategy and Management
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A textbook emphasizing global and transnational business strategy, rather than international or multinational strategy and management, reflecting changes in the environment of international business since the early 1980s. It develops an understanding of global business and globalization of the business environment, and examines global and transnational business management. No date is mentioned for the first edition; the second focuses more on knowledge as a source of transnational competitive advantage, and reduces the case studies from six to two-on Nike and McDonald's.
LF/698444/R
Характеристики
- ФИО Автора
- David Campbell
George Stonehouse
Jim Hamill
Tony Purdie - Язык
- Английский
- ISBN
- 9780470867792
- Дата выхода
- 2004
